01
Name everything
Full INCI on the front, with proportions for the actives that matter. No "fragrance", no "complex", no hiding behind a trademark.
Read the label first.
Most skincare hides its formula in six-point type on the back of the box. We put it on the front. Every Aralia product names what is in it, where it was grown, what it does, and in what proportion.
- Rosehip seed oil, cold-pressed 41%
- Squalane, from olive 22%
- Sea buckthorn CO₂ extract 9%
- Evening primrose oil 14%
- Bakuchiol 1%
- Tocopherol (vitamin E) 0.8%
Complete formula, by proportion. Nothing omitted.
Beauty marketing taught you to skip the ingredient list. We wrote the whole brand to bring you back to it.
Every Aralia product prints its complete formula on the front of the carton, with the proportion of each active, the country each oil was pressed in, and a plain line on what it does. Online, each product carries an honesty box on what the formula will not do, because a claim is only worth as much as the limit you put on it.
Read how we work
Solene Restorative Face Oil
A cold-pressed oil built around rosehip and a single percent of bakuchiol, the plant alternative to retinol that does the work without the sting.
- 41%
- Rosehip seed oil, The base. Linoleic acid and natural trans-retinoic acids for barrier and tone.
- 22%
- Squalane, A weightless emollient that matches the skin's own sebum, so the oil sinks rather than sits.
- 14%
- Evening primrose oil, Gamma-linolenic acid to calm and soften.
- 9%
- Sea buckthorn, Carotenoids and omega-7 for a warm cast and antioxidant cover.
How a small house earns trust.
02
Hold actives at the trial dose
Where a clinical trial set a proportion, we use that proportion, not a bigger number that looks better on a label.
03
Say what it will not do
Every product page carries an honesty box. A claim is only worth as much as the limit you put on it.
04
Small batches, dated
A few hundred units at a time, each batch dated and numbered, so freshness is a fact and not a promise.
Bakuchiol
Bakuchiol · From the babchi seed, India
A meroterpene from Psoralea corylifolia. The 2019 trials showed it matched 0.5% retinol on wrinkles and pigmentation with far less irritation, and unlike retinol it is photostable. We hold it at the 1% the trials used.
Every ingredient, explained